Increased demand for personalised products encompassing wider choice and variety, has meant that product demand has undeniably changed the food and beverage industry. Managing complex product ingredients, labelling and delivering product to time-scale and within exacting conditions expected of this market, all combine to make the job of design, delivery and distribution more challenging.
These trends require companies to stay competitive and meet new market demands. To support this change, companies must evolve their business models and become more responsive to customer needs and preferences. This situation creates the need for business and technical systems that flexibly adapt to both personalised and build-to-stock delivery of products to achieve success in the growing market.