Virtual Reality is a virtual scenario, simulating the real environment. It bears no relation to the environment the user is in, nor does it interact with the real world.
Augmented Reality overlays or blends with the real world, as seen through the device’s front-mounted camera etc, with digital components. With AR, users can interact with virtual elements in the real world, and are able to distinguish between the two.
Using VR in your Business
- Can be used to help clients visualise the end product
- Being present in the scenario without actually visiting a place/ or the place being built yet
- Even though not a Design/Manufacturing benefit - VR is also being used to interview candidates
- Virtual reality for training - especially tricky, complicated and expensive processes.
- As an alternative to video conferencing
- Virtual tours and Marketing
- Giving a better experience to the customers
How can it benefit your department
- Design Office teams – can use it to review their pre-release concepts and address modelling issues, gap testing, etc, as well as form fit and function in line with the brief.
- Production teams – can use the ‘as-modelled’ data from the DO for ‘toolbox talks’ to check form, fit, function and whether they can actually build it.
- Engineering/Fabrication teams – it’s a simple question – “Can we actually build what the DO’s sent us?”
- Installation teams – can use it to understand how a project is likely to come together on-site, especially if the existing buildings are present in the model
- Sales & marketing teams – it’s a no-brainer. Having the ability to ‘be IN the model’ and visualise the concept for a customer - pre-fabrication – is a true demonstrator that A) you know what you’re talking about, B) the customer knows that you know what you’re talking about and C) you know how to embrace modern design technologies.