Consumer product manufacturers are facing unprecedented challenges in a fast-paced and increasingly competitive environment. Intense competition in the global market is driving manufacturers to bring products to market quicker and with more cost control than ever before. Product differentiation has become increasingly important as consumer products companies are recognising that aesthetic design and new product innovations are major drivers for revenue.
Transforming these great concepts from ideas to reality requires a smooth transition from design to manufacturing. Globally distributed product development teams and supply chains increase the complexity of effective collaboration needed to drive more efficient product development and production processes. Additionally, consumer product manufacturers are challenged with enhancing their brand presence in the market through developing closer customer relationships and brand loyalty.