generative design
Generative design is a new, disruptive technology poised to upend the current state of design and engineering. No longer is the designer or engineer limited by their imagination, previous design history, or their past experience.

Engineers and designers are limited in time, resources, and energy that can be spent on a given design problem to fully explore both the design and manufacturing options that may be available. Due to these constraints, they resort to evolutionary, incremental improvements to previous design solutions created with proven or in-use fabrication methods.

As a result, components are often over-designed to meet performance criteria with minimal change to the status quo making innovation and differentiation difficult.

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Generative design is a new, disruptive technology poised to upend the current state of design and engineering.

No longer is the designer or engineer limited by their imagination, previous design history, or their past experience.

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